NounsOTG is partnering with Stoopid Buddy Studios for the Rose Parade in Pasadena, CA after New Year's Day to reach an audience of over 38 million individuals. They will be providing 10 days of on the ground activations, a special guest DJ, custom DJ set on the float, and over 18,000 nounish giveaways. This event will have an immediate impact of over 1 million people in attendance and 37 million viewers at home, as well as additional content creation and nounish item giveaways. Funds will be used for limited edition shirts, stickers, temporary tattoos, DJ and team, brand ambassadors, travel and accommodation, and lo-fi paper noggles. This event will provide a lasting impact and connect Nouns with new audiences.