Alps DAO is proposing to introduce Nouns to an estimated +2 million people over 15 months at the largest all-season resort in Hokkaido, Japan, through IRL activations, physical/rideable features, posters, interactive engagement, education and sponsorship opportunities. The total ask is $198k USD and includes initiatives such as distributing noggles, resort socials takeovers, posters, signage, terrain park naming and branding, pop-up dioramas, a POAP treasure hunt, expression sessions and a CC0 media repository.