Nouns Deli Melbourne: Piloting a Nounish Franchise Model

Description

This document proposes a $202k funding for the first permanent Nouns IRL food service store in Melbourne, Australia. The plan is to rebrand an already profitable deli owned by 87Bones into a Nounish venue, creating an open franchisable package with the intention of scale. The team is proposing a fee-less franchise model adhering to the Nouns CC0 philosophy, with everything open source and available to all. The redesign will feature screens displaying the nouns daily auctions and other Nounish content, large display shelves for custom merch and a consumable range, and custom neon Noggles and exterior murals designed by local artists. The team also plans to create a packaged consumable range, a Nouns Deli Sauce range, and a platform for previous and future successful Nouns proposals to sell their products on consignment. The goal is to build the Nouns Deli brand into a scalable business, opening up opportunities to expand around the world.

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